Cookies

Cookies are small text files that are placed on to your computer by websites that you visit. They are used to make websites work, to improve efficiency of websites, to improve the user’s experience and to provide usage information on websites. This information should make your website visits more productive by storing and using information on your website preferences and habits.

Your web browser can choose whether or not to accept cookies. Most web browser software is initially set up to accept them.

We may offer cookies to you and you should ensure that your web browser is set up to not accept cookies if you do not wish to receive them. Please note that if you disable cookies, some services or website functionality may not be available. For further information about cookies and how to disable them please go to aboutcookies.org. We use the following cookies:

Essential cookies. These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, and to use online forms.

Analytical cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Marketing cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences. These cookies also record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website, the advertising displayed on it and communications sent more relevant to your interests.

By continuing to use this site, you are accepting our use of these cookies that make advertising and communications more relevant to you and your interests and further help us to improve the site.

Full Tag (cookie) Name Lifespan e.g. session, persistent Full Description (i.e. what it does) Essential / Analytics / Marketing Intrusiveness / Justification
wow.session Session IIS Session Code Essential ZERO / Standard session cookie served by the web server
wow.anonymousid 2 year Anonymous Visitor ID Analytics LOW / Does not store user data, only stores active menu node over post-back
wow.schedule Session Load Balance Session Queue Essential ZERO / Standard session cookie served by the web server
wow.utmvalues Session Stores the UTM values for the session Analytics LOW / Does not store user data, only stores active menu node over post-back
wow.trackingdata Session CommuniGator encrypted identifier for the session Marketing MEDIUM / 3rd party cookie which is only used by marketing automation integration so GatorLeads (previously known as WOW Analytics) knows email contacts visiting website
wow.data 2 years Encrypted GatorMail identification Analytics MEDIUM / 3rd party cookie which is only used by marketing automation integration so GatorLeads (previously known as WOW Analytics) knows email contacts visiting website
Google Analytics _utma, _utmb, _utmc, _utmz Google Analytics cookies do not collect personal data about our website visitors. The data collected by Google Analytics is used to analyse how frequently the same people revisit the University website, how the website is found (from advertising or referring websites), and which pages are most frequently viewed. This information is combined with data from thousands of other users to create an overall picture of website use, and is never identified individually or personally and is not linked to any other information we store about you. Google’s privacy policy https://policies.google.com/privacy. Opt out of Google Analytics https://tools.google.com/dlpage/gaoptout Analytics LOW / 3rd party cookie which does not personal store user data