GeigerBTC Opens Distribution Centre in Rotterdam

GeigerBTC Opens Distribution Centre in RotterdamFollowing recent global contract wins, GeigerBTC has opened a Distribution Centre and office in Rotterdam, Netherlands. Ideally located for goods arriving from all points of the compass, the DC will act as a hub for deliveries throughout Europe and the Middle East. The office will also serve as a central point for customs clearance. The location inside the European Union simplifies compliance with value-added tax requirements for EU customers outside the UK, according to Geiger.

Frank Murphy, Managing Director of GeigerBTC said “Having our own Distribution Centre, and office in Rotterdam enables us to further improve services to our many clients with operations in EMEA. This also protects our clients and us from any potential consequences of Brexit, if and when it happens.”

Jo-an Lantz, President and CEO of Geiger, shared “Clients are demanding global services for their merchandising programs, with local marketing support. The ability to provide a global supply chain is critical, and the new Rotterdam location supports our international strategy”.

About Geiger and GeigerBTC

Headquartered in Lewiston, Maine, Geiger is the largest family-owned and managed promotional products distributor in the world. Geiger operates from offices across the US and Europe and is affiliated with over 450 independent sales representatives. Geiger is a socially conscientious company, providing proactive, comprehensive marketing solutions to their clients. GeigerBTC was founded in 1977 and is based at Hayes in Middlesex and has a staff of 76. A full-service brand marketing firm, GeigerBTC offers on-site decorating, distribution, fulfilment, web development and corporate customer programs, and employee store expertise.

Meet Victoria Ferrer - Account Director

Victoria Ferrer - Account Director at GeigerBTC
GeigerBTC welcomes Victoria Ferrer into the team, as Account Director.

Victoria brings a unique combination of experience and energy and will focus on building and maintaining client relationships in the UK & EMEA.

Victoria has worked within the promotional merchandise sector for over ten years, supporting the growth of global clients. She has also owned her own promotional merchandise distribution company in Dubai. 

Senior Account Director, Gary Gable commented: “We are delighted to welcome Victoria into our expanding team. Her wealth of experience in the industry will be an invaluable asset to our major clients, and her lively and outgoing personality is the perfect fit for our great team.”

GeigerBTC supplies branded merchandise and clothing to clients worldwide, creatively solving their marketing, promotion and motivation challenges through tailored, flexible solutions. In-house services include marketing, design, website production, print, embroidery, warehousing and fulfilment in the UK & Europe.

For more information contact us at or give us a  call on +44 (0)20 8569 2250.

Geiger Announces Further European Acquisition

Geiger acquires Response Marketing

London, UK May 14th, 2019: We are pleased to announce the acquisition of York-based distributor Response Marketing as part of our continued expansion strategy to support clients in the UK and across Europe. 

Response Marketing has been in business since 1999 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of our ongoing strategy to support the needs of global customers in North America, Europe and worldwide. 

Response Marketing Managing Director David Tysall said, "We are really excited to become part of the Geiger family, it's a perfect marriage. Our expertise in marketing and innovation blends perfectly with Geiger's huge knowledge and global infrastructure".  

"Response Marketing has a great reputation for creating innovative and outstanding marketing solutions for their clients” states Geiger CEO Jo-an Lantz. "David and his team will bring a wealth of experience and enthusiasm to our UK colleagues”. 

Frank Murphy, Managing Director of GeigerBTC adds "We are delighted to have David and his team on board. We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy an even better, local service going forwards”.

GeigerBTC Celebrates One Year Anniversary of Merger with Geiger

May 2nd, 2019 marks the first anniversary of the merger of BTC Group, one of the most successful distributors of promotional merchandise in the UK, and Geiger, the largest privately held promotional products distributor in the world, to create GeigerBTC. 

                                                Frank Murphy cutting the anniversary cake

“The first year of GeigerBTC has exceeded our expectations,” said Managing Director Frank Murphy, “allowing us to expand our resources and services to better serve our clients in the UK, EMEA and beyond.” Growing our talent pool by hiring more than 20 new staff in the past year has enabled us to increase our business by 40% when 10% was the goal at the outset. 

GeigerBTC continues on the expansion trail through organic growth and by actively seeking new opportunities,  we welcome approaches from interested parties.

Meet Nicole Armstrong - Business Development Manager

Paul Beirne and Nicole Armstrong

Our team welcomes Nicole Armstrong as Business Development Manager.

Nicole comes with a wealth of experience within the Marketing and Advertising sector and brings over six years experience in the promotional merchandise industry, having developed strong working relationships client side and overseen the implementation of many new client programmes.  Nicole will focus on growth as the business continues to make waves in the market through the provision of exceptional service, delivered by some of the best people working within the industry.

Nicole said: "This is a really exciting time to be joining GeigerBTC.  BTC Group's merger with Geiger in the USA makes us one of the largest branded merchandise companies in the world, with over 800 employees managing over 330 corporate merchandise programmes, giving us greater scale, scope and resource.

There are so many reasons to work with GeigerBTC, from our strong Account Management and Customer Service teams, who have a wide variety of specialisms and collective experience, through to our in-house production facility and 30,000 square foot distribution centre and warehouse, giving us complete control of quality, timelines and costs.

It's a business that is really going places, and I'm looking forward to being a part of the business growth over the coming years.”

Nicole will be working closely with Paul Beirne, GeigerBTC Sales Director. He said: ‘Nicole is a great addition to our growing team. I am confident that Nicole’s expertise and can-do approach will be vital to supporting our future plans.”

GeigerBTC is the largest privately owned promotional products distributor in the UK. We deliver global merchandise programs and clothing, enhancing customers’ brands worldwide, with a large in-house print and embroidery division. For more information visit or call +44 (0)20 8569 2250.


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