Geiger Announces Further European Acquisition

Geiger acquires Response Marketing

London, UK May 14th, 2019: We are pleased to announce the acquisition of York-based distributor Response Marketing as part of our continued expansion strategy to support clients in the UK and across Europe. 

Response Marketing has been in business since 1999 and has gained a reputation as one of the most innovative promotional merchandise distributors in the UK. GeigerBTC made the acquisition as part of our ongoing strategy to support the needs of global customers in North America, Europe and worldwide. 

Response Marketing Managing Director David Tysall said, "We are really excited to become part of the Geiger family, it's a perfect marriage. Our expertise in marketing and innovation blends perfectly with Geiger's huge knowledge and global infrastructure".  

"Response Marketing has a great reputation for creating innovative and outstanding marketing solutions for their clients” states Geiger CEO Jo-an Lantz. "David and his team will bring a wealth of experience and enthusiasm to our UK colleagues”. 

Frank Murphy, Managing Director of GeigerBTC adds "We are delighted to have David and his team on board. We feel very fortunate to have found such an experienced and creatively driven partner to work with. Their location in the beautiful city of York means that more of our clients can now enjoy an even better, local service going forwards”.

GeigerBTC Celebrates One Year Anniversary of Merger with Geiger

May 2nd, 2019 marks the first anniversary of the merger of BTC Group, one of the most successful distributors of promotional merchandise in the UK, and Geiger, the largest privately held promotional products distributor in the world, to create GeigerBTC. 

                                                Frank Murphy cutting the anniversary cake

“The first year of GeigerBTC has exceeded our expectations,” said Managing Director Frank Murphy, “allowing us to expand our resources and services to better serve our clients in the UK, EMEA and beyond.” Growing our talent pool by hiring more than 20 new staff in the past year has enabled us to increase our business by 40% when 10% was the goal at the outset. 

GeigerBTC continues on the expansion trail through organic growth and by actively seeking new opportunities,  we welcome approaches from interested parties.

Meet Nicole Armstrong - Business Development Manager

Paul Beirne and Nicole Armstrong

Our team welcomes Nicole Armstrong as Business Development Manager.

Nicole comes with a wealth of experience within the Marketing and Advertising sector and brings over six years experience in the promotional merchandise industry, having developed strong working relationships client side and overseen the implementation of many new client programmes.  Nicole will focus on growth as the business continues to make waves in the market through the provision of exceptional service, delivered by some of the best people working within the industry.

Nicole said: "This is a really exciting time to be joining GeigerBTC.  BTC Group's merger with Geiger in the USA makes us one of the largest branded merchandise companies in the world, with over 800 employees managing over 330 corporate merchandise programmes, giving us greater scale, scope and resource.

There are so many reasons to work with GeigerBTC, from our strong Account Management and Customer Service teams, who have a wide variety of specialisms and collective experience, through to our in-house production facility and 30,000 square foot distribution centre and warehouse, giving us complete control of quality, timelines and costs.

It's a business that is really going places, and I'm looking forward to being a part of the business growth over the coming years.”

Nicole will be working closely with Paul Beirne, GeigerBTC Sales Director. He said: ‘Nicole is a great addition to our growing team. I am confident that Nicole’s expertise and can-do approach will be vital to supporting our future plans.”

GeigerBTC is the largest privately owned promotional products distributor in the UK. We deliver global merchandise programs and clothing, enhancing customers’ brands worldwide, with a large in-house print and embroidery division. For more information visit https://www.geigerbtc.com or call +44 (0)20 8569 2250.

 

Meet Laura Brannan - our Supplier Relationship Manager

Laura Brannan has taken up the role of Supplier Relationship Manager at GeigerBTC and will be working closely with Jason Darbyshire who joined the company as Marketing Director in 2018.

Jason commented: “We have great suppliers who give us amazing support and with Laura on board we can now take our supplier relationship to a new level”.

Laura brings more than 6 years’ experience in the promotional merchandise industry and will focus on building and maintaining stronger supplier relationships for GeigerBTC. 

Commenting on her new role, Laura said ‘I am excited to join the team during this period of growth. I look forward to building collaborative relationships with our suppliers so that GeigerBTC becomes a company which, through its practices, positions itself to receive the best access to ideas, resources, and innovations from its suppliers, and that will ensure that we continue to offer the best service to our clients’. 

 


Meet our Supplier Relationship Manager

GeigerBTC is the largest privately owned promotional products distributor in the UK. We deliver global merchandise programs and clothing, enhancing customers’ brands worldwide, with a large in-house print and embroidery division. For more information visit https://www.geigerbtc.com or call +44 (0)20 8569 2250.

The Rapid Expansion of GeigerBTC

March 2019

Meet the new recruits! 

Our rapid expansion continues, with no less than ten staff joining us since our successful merger with Geiger last year.

Managing Director Frank Murphy said "GeigerBTC is on the expansion trail through client growth and by acquiring like-minded companies in our sector, so adding great staff to our team is essential. We will continue to seek out new opportunities and welcome approaches from any interested parties”.

Pictured below are 10 of our latest recruits, including Anna Turchenko as Marketing Executive, Chloe Churchward as Digital Print Technician, Chloe French as Account Coordinator, Lily Fawssett, Millie Beswick, Olivia Steven and Rebecca Wheeler as Production Coordinators, Nicole Cashman as Account Manager, Rebecca Duffy and Tiffany O’Neil as Merchandise Programme Coordinators. 


Newcomers


Here at GeigerBTC we deliver global merchandise programs and clothing, enhancing customers’ brands worldwide, with a large in-house print and embroidery division. For more information visit https://www.geigerbtc.com or call +44 (0)20 8569 2250.

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